Send the DOI of your published health paper. Within 48 hours you get a plain-language page of it, free, checked line by line against the full text. Fix anything. Then decide if you want the video: $300 per paper until 31 December 2026, then $450. Any paper, old or new. Costable to your grant.
The page is free and stays online. Videos are paid, and you approve them before they go out.
Every paper we have covered has a page like the one you would get: what was done, what was found, the catch, the citation, and how it was checked. Free to read, no sign-up. Open any one and compare it with the paper.
For example exercise, physical jobs and dementia (The Lancet Public Health), light at night and the heart (European Heart Journal) and three diets and the liver (Cell Metabolism). Your page would sit next to them, labelled “made with the authors”.
The page is free. The three video formats are paid and come from the same checked text, so one story works on social media, your lab website and in a press email. Here they are for one example paper.
Example paper: Feter et al., “Domain-specific physical activity levels and risk of dementia: a systematic review and meta-analysis”, The Lancet Public Health, 2026. Meta-analysis of 74 observational studies, 4,227,297 people. doi.org/10.1016/S2468-2667(26)00142-8
The same paper, the same checked numbers, the same narration. Only the look changes. Every one of these is the Feter 2026 dementia paper, so you can compare.
The style never changes a fact. The script and the numbers are the same in every version, and every version is checked against the full text and approved by you.
Five reasons, in researchers' own words. The numbers come from the Royal Society's 2025 survey of 1,149 UK researchers and the 2015 Wellcome Trust survey of 2,454.
Three in four UK researchers say sharing their findings and the benefit to society is why they engage with the public, and nine in ten say their work has implications beyond academia. This is the reason most people give, ahead of any career motive.
Three in four researchers name time as the barrier, and the single thing most say would make them engage more is being relieved of the work. Here you send a DOI, answer two or three questions by email, and review a draft. The rest is ours.
More than half of externally funded UK researchers say public engagement is part of their funding requirements, and 85% of those funded by NIHR. UKRI says engagement should be costed in proposals; US federal awards allow the cost of communicating results to the public. The exact wording.
Studies of video abstracts and plain-language summaries link them to more views and more attention for the paper. Citation effects are smaller and uncertain, and we say so rather than promise them.
Nine in ten scientists call the risk of being misquoted an important reason not to talk to the media, and half say oversimplified coverage is a major problem. Much of the exaggeration starts in press releases. Ours cannot leave your desk until you have signed it off.
No filming, no presenter, no meetings. One email from you, one round of corrections.
Of your paper or report. A PDF works too if it is not open access.
Abstract and full text. We write only what the paper says, name the study design and the limits, and send you the page within 48 hours. Free.
Change anything. The page goes into the library only with your yes, labelled “made with the authors”.
Script and fact table first, then the files and post texts sized for LinkedIn, X, Shorts and your newsletter, within 48 hours of your approval. Paid, see below.
The plain-language page is free. Videos are priced per paper, in US dollars, so a principal investigator can buy them without procurement. You pay after you approve the script.
Need it in another language too? Add $150 per language per paper. Prices exclude VAT where it applies. We invoice in USD, GBP or EUR at the day's rate.
For some studies a plain-language summary is not optional. Our page can be that summary: checked against the full text, corrected by you, hosted, and yours to paste into a form.
Telling the public what your funded research found is usually an allowable cost, not a marketing expense.
Under the US Uniform Guidance, 2 CFR 200.421 lists communicating with the public about the results of a federal award as an allowable public relations cost. UKRI expects public engagement to be planned and costed in proposals. Wellcome allows dissemination costs and the use of external suppliers for it. Your grants office can confirm what applies to your award, and we invoice in USD, GBP or EUR.
The exaggeration in science news usually starts in a press release the scientist signed off in a hurry. These rules exist so that cannot happen here, and they are the same rules we use on our own channel every day.
We take no sponsors, and we do not make videos about a client's competitors.
You will have a free plain-language page within 48 hours. Correct it, approve it, and decide about the video later or never. Want to see the format first? Night light and the heart, activity and dementia, keto and the liver.